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Cost per install (CPI) is a pricing model used in mobile user acquisition campaigns in which app advertisers pay each time a user installs their app from their ad.
CPA - Cost per action (CPA) is an online advertising marketing strategy that allows an advertiser to pay for a specified action from a prospective customer.
Cost per lead (CPL) is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser's offer.